This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ?real-world? applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Additional ISBNs
9780415534840, 9780415534857, 9780203108994, 0415534844, 0415534852, 020310899X
Leveraging Brands in Sport Business Ebook
By: Mark P. Pritchard
Publisher:
Routledge
Print ISBN: 9780415534857, 0415534852
eText ISBN: 9781136267949, 1136267948
Edition: 1st
Pages: 262
Copyright year: 2014
Format: EPUB
Available from $ 30.38 USD
SKU: 9781136267949R90
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