Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Additional ISBNs
9786611006334, 9780080492742, 9781136395215, 9781136395208, 9781281006332, 9781136395161, 6611006338, 0080492746, 1136395210, 1136395202, 1281006335, 1136395164, 9781138129726, 1138129720
Innovative Marketing Communications Ebook
By: Guy Masterman; Emma Wood
Publisher:
Routledge
Print ISBN: 9780750663618, 0750663618
eText ISBN: 9781136395208, 1136395202
Edition: 1st
Pages: 288
Copyright year: 2006
Format: EPUB
Available from $ 28.38 USD
SKU: 9781136395208R90
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