This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Additional ISBNs
9781135138394, 9781135138479, 9781306051019, 9781135138554, 9780203796986, 1135138397, 1135138478, 1306051010, 1135138559, 0203796985, 9780415843256, 0415843251
Public Media Management for the Twenty-First Century Ebook
Creativity, Innovation, and Interaction
By: Micha? G?owacki
Publisher:
Routledge
Print ISBN: 9781138653672, 1138653675
eText ISBN: 9781135138479, 1135138478
Edition: 1st
Pages: 336
Copyright year: 2014
Format: EPUB
Available from $ 19.58 USD
SKU: 9781135138479R90
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