The Global Business Environment Meeting the Challenges 3rd by Janet Morrison
ISBN: 9780230210257
The first edition of this book, entitled The International Business Environment, which was published in 2002, was pioneering in its international sweep and multidisciplinary approach. Looking back now, nearly a decade later, these guiding principles ? rare in business studies texts at the time ? have demonstrated their enduring value. This third edition reaffirms the relevance of this approach, in opening up new frontiers, both geographically and in terms of outlook. Globalization, a theme of this text from the outset, has remained pivotal in understanding and grappling with the changing business environment. A new title, The Global Business Environment: Meeting the Challenges, reflects both the expanding geographic scope of international business and the emergence of global issues, such as climate change and social responsibility, which are central to the challenges facing tomorrow?s international managers.
