Strategic Analysis and Action 8th Edition by Mary M. Crossan
By: Mary M. Crossan; Michael J. Rouse; Joseph N. Fry; J. Peter Killing
Publisher: Pearson Canada
Print ISBN: 9780132158107, 0132158108
eText ISBN: 9780133100723, 0133100723
Edition: 8th
Copyright year: 2013
Designed to complement case analysis in university and professional strategic management courses. Crossan is a concise, practical guide for strategic management courses. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. The new edition has been updated to include new and updated examples and cases in addition to coverage of changes to strategy, practice and theory that have occurred since the publication of the 7th Edition.
