Marketing of High-Technology Products and Innovations 3rd Edition by Jakki J Mohr
By: Jakki J Mohr; Sanjit Sengupta; Stanley Slater
Publisher: Pearson
Print ISBN: 9780136049968, 0136049966
eText ISBN: 9780133808131, 0133808130
Edition: 3rd
Copyright year: 2010
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Additional ISBNs
9780136049999
