Marketing 15th Edition By Roger Kerin
By: Roger A. Kerin
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260260366, 1260260364
eText ISBN: 9781260471199, 1260471195
Edition: 15th
Copyright year: 2021
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
– Comprehensive
– Business-Orientation
– Up-to-Date
– Most extensive instructor resource package on the market!
– Real-world-focus:
– Applying Marketing Metrics
– Marketing Matters
– Making Responsible Decisions
– Insights About Me
– Building Your Marketing Plan
– Integration of Customer Journey Literature
Additional ISBNs
9781260260366|9781260471236|9781260960655, 1260260364|1260471233|126096065X, 9781260260366|9781260471236, 1260260364|1260471233
