Lesikar?s Business Communication Connecting in a Digital World, 13th edition by RENTZ
By: RENTZ
Publisher: McGraw-Hill Higher Education
Print ISBN: 9780073403212, 0073403210
eText ISBN: 0077512669
Edition: 13th
Copyright year: 2014
This 13th edition of Lesikar Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
Additional ISBNs
9780073403212, 9780077801939, 0073403210, 0077801938, 0077512650
