Handbook of Partial Least Squares Concepts, Methods and Applications by Vincenzo Esposito Vinzi
by Vincenzo Esposito Vinzi (Author, Editor), Wynne W. Chin (Editor), J?rg Henseler (Editor), Huiwen Wang (Editor)
ISBN-13: 9783540328254
ISBN-10: 3540328254
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
