Consumer Behavior Buying, Having, and Being 11th Edition by Michael R. Solomon
By: Michael R. Solomon
Publisher: Pearson
Print ISBN: 9780133450897, 0133450899
eText ISBN: 9780133450996, 0133450996
Edition: 11th
Copyright year: 2015
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences. This program will provide a better teaching and learning experience?for you and your students.
Additional ISBNs
9780133780734, 0133780732
