Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
Additional ISBNs
9786610244409, 9780203087718, 9781280244407, 9781134402045, 9781134402052, 9781134402007, 6610244405, 0203087712, 1280244402, 113440204X, 1134402058, 1134402007, 9780415306225, 9780415306232, 0415306221, 041530623X
Management Speak Ebook
Why We Listen to What Management Gurus Tell Us
By: David Greatbatch; Timothy Clark
Publisher:
Routledge
Print ISBN: 9780415306232, 041530623X
eText ISBN: 9781134402045, 113440204X
Edition: 1st
Pages: 176
Copyright year: 2006
Format: EPUB
Available from $ 25.18 USD
SKU: 9781134402045R90
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