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Event-Marketing in der Politik Ebook

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SKU: 229985_3225003 Category: Ebook New
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Mit dem Event-Marketing politischer Akteure in Deutschland, Frankreich und der Schweiz widmet sich Markus Kuhn einem Modewort unserer Zeit, das nach der Infiltrierung von breiten gesellschaftlichen Schichten und werbewirtschaftlich agierenden Subjekten auch in der Politik und der Politikwissenschaft Einzug gehalten hat. Der Autor analysiert länderspezifische Ausprägungen des Eventbegriffs sowohl in allgemeiner Hinsicht als auch zu Wahlkampfzeiten. Zu diesem Zweck verwendet er Medienanalysen und Experteninterviews und bezieht sozio- und politolinguistische Perspektiven ein. Das Buch richtet sich an Dozierende und Studierende der Politikwissenschaften, der (Sozio-)Linguistik und der Wirtschaftswissenschaften mit Schwerpunkt Marketing. Kulturwissenschaftler und im Marketing Tätige erhalten wertvolle Hinweise.

Event-Marketing in der Politik Ebook

Medieninszenierungen in Deutschland, Frankreich und der Schweiz
By: Markus Kuhn
Publisher:
VS Verlag für Sozialwissenschaften
Print ISBN: 9783531165592, 3531165593
eText ISBN: 9783531918747, 3531918745
Copyright year: 2009
Format: PDF
Available from $ 69.99 USD
SKU: 9783531918747
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