Facebook Twitter Pinterest linkedin Telegram
  • SHOP COLLECTIONS

      • Antiques & CollectiblesHot
      • Architecture
      • ArtHot
      • Bibles
      • Biography & Autobiography
      • Body, Mind & Spirit
      • Business & EconomicsHot
      • Comics & Graphic NovelsHot
      • ComputersNew
      • Cooking
      • Crafts & Hobbies
      • DesignNew
      • Drama
      • Ebook NewHot
      • Education
      • Family & Relationships
      • FictionNew
      • Foreign Language Study
      • GamesHot
      • Gardening
      • Health & Fitness
      • History
      • House & HomeHot
      • Humor
      • Juvenile FictionHot
      • Juvenile Nonfiction
      • Language Arts & DisciplinesHot
      • Law
      • Literary CollectionsNew
      • Literary Criticism
      • Mathematics
      • Medical
      • Music
      • NatureNew
      • Non-Classifiable
      • Performing Arts
      • PetsHot
      • Philosophy
      • PhotographyHot
      • Poetry
      • Political Science
      • PsychologyNew
      • Reference
      • Religion
      • ScienceHot
      • Self-Help
      • Social ScienceNew
      • Sports & RecreationHot

  • HOME
  • NEW ARRIVAL
  • BEST SELLING
  • Track Your Order
  • CONTACT US
Tewtx Tewtx
Login / Register
0 Wishlist
18 items / $551.04
Menu
Tewtx Tewtx
18 items / $551.04
View cart “Mathematics: Its Power and Utility” has been added to your cart.
EBOOK PDF
Click to enlarge
HomeEbook New Customer Relationship Management: Concepts and Technologies eBook
Previous product
Masters Gemstones: Major Works by Leading Jewelers Ebook $9.99
Back to products
Next product
Mandarin Chinese: Visual Phrase Book (Eyewitness Travel Guides) Ebook $9.99

Customer Relationship Management: Concepts and Technologies eBook

$14.85

Please note this is an Ebook, not a Paperback Or Audio Book!

Compare
Add to wishlist
SKU: 159837_1420781 Category: Ebook New
Share
Facebook Twitter Pinterest linkedin Telegram
  • Description
  • Shipping & Delivery
Description

Customer Relationship Management, Fourth Edition, is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies.

Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.

 

New to this Edition:

 

  • Updated instructor support materials online

 

  • Full colour interior

 

 

  • Brand new international case illustrations from many industry settings

 

    • Substantial revisions throughout, including new content on:
    • Social media and social CRM

 

  • Big data and unstructured data

 

 

  • Recent advances in analytical CRM including next best action solutions

 

 

  • Marketing, sales and service automation

 

 

  • Customer self-service technologies

 

 

  • Making the business case and realising the benefits of investment in CRM

 

Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.

ISBN-13:

9781351016537Publisher:Taylor & FrancisPublication date:04/29/2019Sold by:Barnes & NobleFormat:E-bookPages:448File size:12 MBNote:This product may take a few minutes to download.

0/5 (0 Reviews)
Shipping & Delivery

Related products

-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life

$51.99 $18.20
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Arts Integration: Teaching Subject Matter through the Arts in Multicultural Settings

$89.00 $31.15
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Broadband RF and Microwave Amplifiers

$63.96 $22.39
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Handbook of Neoliberalism (Routledge International Handbooks)

$57.99 $20.30
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Routledge Handbook of Global Environmental Politics

$55.16 $19.31
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Design for Six Sigma: A Practical Approach through Innovation (Continuous Improvement Series)

$65.47 $22.91
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Variational Methods with Applications to Science and Engineering

$75.18 $26.31
-65%
EBOOK PDF
Compare
Quick view
Add to wishlist
Add to cart
Close

Case Management: A Practical Guide for Education and Practice

$57.59 $20.16
23 MAREE DR, DALEVILLE, AL, 36322, USA
Phone: (650) 336-0666
Fax: (650) 336-0666
OUR STORES
  • About Us
  • Contact Us
  • FAQs
  • Shop All
  • Wishlist
  • Compare
MY ACCOUNT
  • Shopping Cart
  • Checkout
  • Secure Shopping
  • My Account
  • Register
  • How To Download and Read Your eBooks
INFORMATIONS
  • Privacy Policy
  • Returns & Refunds Policy
  • Terms & Conditions
  • Payment Methods
  • Latest News
  • Our Sitemap
Copyright © 2020 Tewtx.com
payments

Shopping cart

close
close
Start typing to see products you are looking for.
  • SHOP COLLECTIONS
  • HOME
  • NEW ARRIVAL
  • BEST SELLING
  • Track Your Order
  • CONTACT US
  • Wishlist
  • Login / Register

Sign in

close

Lost your password?
No account yet? Create an Account
Scroll To Top