Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
Customer Knowledge Management Ebook
By: Minwir Al-Shammari
Publisher:
Information Science Reference
Print ISBN: 9781605662589, 1605662585
eText ISBN: 9781605662596, 1605662593
Copyright year: 2009
Format: PDF
Available from $ 165.00 USD
SKU: 9781605662596
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