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Crisis Management By Apology Ebook

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SKU: 229991_5170332 Category: Ebook New
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This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
Additional ISBNs
9781410615596, 9786612375385, 9781282375383, 9781135650209, 9781135650254, 9781135650247, 1410615596, 6612375388, 1282375385, 1135650209, 113565025X, 1135650241, 9780805837889, 9780805837896, 0805837884, 0805837892

Crisis Management By Apology Ebook

Corporate Response to Allegations of Wrongdoing
By: Keith Michael Hearit
Publisher:
Routledge
Print ISBN: 9780805837889, 0805837884
eText ISBN: 9781135650247, 1135650241
Edition: 1st
Pages: 264
Copyright year: 2005
Format: EPUB
Available from $ 18.38 USD
SKU: 9781135650247R90
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