IMPORTANT BEFORE PURCHASING: Please note that this is a PDF digital format and not a hardcover printed book and the PDF file will be sent to your email once the payment has been made and it can be read in all computers, smartphone, tablets etc. By purchasing this item, you agree that you have read and understand the description plus you are aware that you are not purchasing physical book but digital softcopy. The digital book will be given to you via a download link and will be sent to your email address within?5 minutes.
Consumer Behavior: Building Marketing Strategy?builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle?s business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect?s robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
- ISBN-10:?1259232549
- ISBN-13:?978-1259232541
